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July 2006

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 McGuinty Government Taking Action On Domestic Violence      'Neighbours, Friends And Families' Campaign Raises Awareness Of Abuse Against Women

 

     TORONTO, June 22 /CNW/ - The McGuinty government is launching a province-wide campaign to help neighbours, friends and families of abused women recognize the early signs of abuse against women and know how to help,Sandra Pupatello, Minister Responsible for Women's Issues, announced today.

     "We are on the side of vulnerable women and their children," said Pupatello. "Everyone has a role to play in preventing domestic violence.

Understanding the warning signs is an important first step, and knowing what to do when you see the signs is critical."

     The McGuinty government is investing $571,925 in the Neighbours, Friends and Families public education campaign, which will provide information to help individuals recognize the signs of abuse and know what action to take. Public service announcements, a website (www.neighboursfriendsandfamilies.on.ca),

brochures, a poster and wallet cards are available as part of the education campaign.

     The campaign is a partnership between the Ontario government and the Expert Panel on Neighbours, Friends and Families, through the Centre for Research and Education on Violence Against Women and Children.

     "We know that in many cases of domestic violence deaths, those closest to the victims and abusers do not always understand what they are seeing, know how to help the victim, or know where to turn for help in the community," said

Dr. Peter Jaffe, Academic Director of the Centre for Research on Violence Against Women and Children. "This campaign will help educate people on the signs and risk factors associated with woman abuse."

     The Neighbours, Friends and Families campaign is part of the government's comprehensive Domestic Violence Action Plan that places emphasis on prevention and better community supports for abused women and their children. Initiatives under this plan include:

 

     -   $58 million over four years for community services.

 

     -   $5.9 million for training of professionals to recognize the signs of

         abuse earlier and give women the support they need.

 

     -   $4.9 million for a public education campaign targeting children and

         youth and the adults who influence them, to change attitudes and

         mobilize communities to stop violence before it happens.

 

     -   Improving the justice sector's supports to better protect and support

         women and their children, and to hold abusers accountable for violent

         behaviour.

 

     "It is not easy to change attitudes and behaviours," said Pupatello. "But

it is up to all of us - not just the government, not just the police, not just

social services, but whole communities - to try. Women's lives depend on it."

 

     Disponible en français

 

                    www.neighboursfriendsandfamilies.on.ca

                    www.ontariowomensdirectorate.gov.on.ca