Fusion of Tastes and Textures
Drive Popularity of Ethnic Foods
International
Cuisine Pavilion Returns to National Restaurant Association, Restaurant,
Hotel-Motel Show in 2006
CHICAGO,
IL – The high demand for world fusion cuisine is driving the return of
the International Cuisine Pavilion at the 2006 National Restaurant
Association, Hotel-Motel Show, to be held on May 20-23 at McCormick Place
in Chicago.
The
International Cuisine Pavilion will be the hot spot for trade food buyers
looking for new ideas for their menus in order to satisfy the increased
sophistication of the American palate. The Show is on both the U.S.
Department of Commerce’s International Buyer Program and the U.S.
Foreign Agricultural Service (FAS) list of sponsored trade shows.
Restaurant
industry sales are expected to reach a record high of $476 billion in
2005, an increase of 4.9 percent over 2004 according to the National
Restaurant Association. Consumer
demand for ethnic food market reached record sales in 2002, and has
emerged as the fastest growing category in the food and beverage product
sector, according to USBX Advisory Services.
Minorities alone in the U.S. spend a combined $142 billion on food
and by 2010, America’s ethnic population is expected to grow by 40
percent further increasing the need for international foods.
Confirmed
exhibitors for the 2006 International Cuisine Pavilion include companies
from Belgium, France, Greece, Hong Kong, Israel, Italy, Malaysia and New
Zealand. The 2005 International Cuisine Pavilion showcased exhibitors from
Mexico, Brazil, Spain, Italy, New Zealand, Indonesia and Japan, among
other countries.
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“Americans
are increasingly switching back and forth between diverse cuisines.
Restaurateurs are looking to keep consumers happy by adding ethnic cuisine
and eclectic fusion dishes,” said Association President and Chief
Executive Officer Steven C. Anderson. “The International Cuisine
Pavilion is the venue for the restaurant industry to find this cornucopia
of ethnic food and beverages from all around the world.”
California-based
International Trade Information, Inc., (ITI) created and launched the
International Cuisine Pavilion with the National Restaurant Association.
ITI is an international trade show company specializing in U.S. domestic
ethnic audiences, international exhibitors and visitor marketing. It is
one of few trade show marketing companies focusing on this audience.
For more information
about exhibiting in the International Cuisine Pavilion, visit www.restaurant.org/show/exhibitors/icp.cfm.
Now in its 87th year, the annual National Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professions in North and South America. As the industry’s premier international marketplace, the Show attracts more than 2,000 exhibiting companies and 73,000+ attendees from all 50 states and more than 100 countries. For the latest information, please visit the show web site at www.restaurant.org/show.
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The National Restaurant
Association, founded in 1919, is the leading business association for the
restaurant industry, comprised of 900,000 restaurant and foodservice
outlets and a work force of 12.2 million employees - making it the
cornerstone of the economy, career opportunities and community
involvement. Along with the National Restaurant Association Educational
Foundation, the Association works to represent, educate and promote the
rapidly growing industry. For more information, visit our Web site at www.restaurant.org.
